Marketing is an important part of any holistic practitioners work. But what I find is that it is the most neglected part of most practitioners work.

In fact I relate many holistic workers as hobbiests, pretending that they are in business. Before I go any further I do want to say that many times this is due to the lack of training.

I do not blame any practitioner on how they run their business as it is only a mirror of what they have learned so far. Where are you in the process?

Marketing is nothing more then building a client base on purpose. It is developing a plan that brings people to you so that you can sell them on what you do.

Marketing can be as simple as asking for referrals, like so many of us do. Yet are you working with all your eggs in that one basket? The difference between a successful practitioner and one that is a hobbiest is simple...


If you say yes you are well on your way, but if you say how do I do that then we can help develop a marketing plan that will bring success and your gifts to the world.

A simple marketing plan is just to let people know you are in business. Sending cards or postcards in one of the easiest and cheapest ways to begin.  Let people know what you do and ask them in your cards to come see you or send others so that they can benefit from your work.

Never send out cards or postcards without a plan of what you want to acchieve from them. If you set a plan up before you market you will find that you will get better results. And the number one reason for marketing is to get results you can life with.


This is the question many practitioners have a strong opinion about. Some will say NO WAY! While others give away the farm. What I have found is that you can give discounts to either get them to understand what you do or to give a package that gets them to come to you more then once.

Now those of you that say NO WAY, are you getting more clients and old clients coming back? If you say no to either of those questions I suggest you set up a marketing plan that will do both, bring them back and get new clients.

Those of you wanting to give away the farm, WHY? The first place you need to work on is yourself. I find those that want to give everything away or trade are those that do not have enough self confidence to charge what you are worth. Let them taste it, yet give just enough that they want more.

Have you ever gone to the grocery store and been given a sample? They give you a small sample and then tell you how you can get more. Not everyone buys, but if they continue to do the sampling they must have some success.

So now we have talked about:

• Cards or Postcards
  
• Samples
• Package Deals

There are so many more and it is your job as a practitioner to learn them just as well as you know how to perform your holistic work.

The key is to drive people to you! It's that simple! Yet very few people concentrate on developing that client base.